ECCO China (Trade and Retail)

In 1997, Zhaotai Group became the exclusive agent in China for ECCO, a Danish casual shoe brand for royal use, and has brought the brand as one of the world’s top 3 casual shoe brands into the Chinese market. Through years of practice and with its brilliant sales team, Zhaotai has formed an extensive and effective marketing network and built the international brand of ECCO into a success in the Chinese market. ECCO has for years topped any other imported shoe brands in China in terms of sales. Meanwhile, Zhaotai has introduced into China ECCO’s philosophy of design and lifestyle to “make walking a real pleasure”, leading the high-end fashion trend of casual shoes.