Corporation with ECCO. In 1997, Zhaotai acquired the right to become the exclusive distributor of the Royal Danish casual shoe brand in China. It successfully introduced one of the world's three major casual shoe brands into the Chinese market and has become a model of global cooperation in trade and commerce.
After several years of trials and error, relying on excellent marketing team to build a broad and solid effective marketing network, Zhaotai has leadi ECCO, an international brand, to shine in the Chinese market and has been honored as the best selling brand of imported footwear in China for many years. Meanwhile, the company has brought ECCO's design and life philosophy of"Making Walking a Real Pleasure"to China, leading the high-end fashion trend of casual shoes in Chinese market.